Pro

What Pro adds to Starter

Natural-language conversations

RPLY answers in your own words using your saved business facts, instead of fixed replies.

Where you'll use it: Inbox, Business Brain

Custom business voice

Set the tone your replies use, from brisk to friendly.

Where you'll use it: Business Brain → Voice

Estimates & quotes

Send a price range or a full estimate from the conversation. RPLY never invents a price — it uses yours.

Where you'll use it: Estimates, Orders

Customer photo intake

Customers send pictures of the job so you can price it properly.

Where you'll use it: Conversation → Photos

Urgent lead detection

Emergencies jump the queue and get flagged for you immediately.

Where you'll use it: Hot leads, Needs you

Returning customer recognition

A customer who's texted before is greeted as one, with their history to hand.

Where you'll use it: Customer record, Inbox

Website setup import

Pull your services and details in from your existing website instead of typing them.

Where you'll use it: Setup → Business Brain

Automatic follow-ups

Quiet conversations get a nudge, and follow-ups stop the moment the customer replies.

Where you'll use it: Lifecycle, Retention

Lead rescue

Leads about to go cold get one more honest attempt before you lose them.

Where you'll use it: Recovery

Human takeover & assignment

RPLY hands the conversation to a person and says so — no pretending to be one.

Where you'll use it: Needs you, Dispatch

Review requests

Ask happy customers for a review after the job — every customer is asked the same way.

Where you'll use it: Reputation

Owner approval controls

Nothing goes out to customers automatically unless you say so.

Where you'll use it: Growth, Settings

Recovery reporting

What the missed calls were worth, based on jobs you actually marked won — no made-up numbers.

Where you'll use it: Reports, Pulse

Everything in Starter is included as well — 20 features in total.

How plan access is protected

Natural-language conversations: Replies can only be switched on while the account has a current plan; the database refuses to enable them otherwise.
Custom business voice: Part of how replies are written — read from your plan every time.
Estimates & quotes: The server checks your plan before building an estimate, and the database rejects a saved quote on a plan without it.
Customer photo intake: The server checks your plan before accepting photos, and the database rejects a saved photo on a plan without it.
Urgent lead detection: Part of how leads are scored — read from your plan every time.
Returning customer recognition: Part of how replies are written — read from your plan every time.

Your plan is decided on our servers, not in your browser, so an out-of-date screen or a direct link can't unlock anything your plan doesn't include.

Compare every plan

Every feature, which plan it's in, and where you use it.

Answering missed calls

Missed-call text back & shared inbox

An unanswered call gets a text straight back, and the whole thread lands in one inbox your team shares.