The RPLY app

When a business misses a call, RPLY texts the caller back, finds out what they need, and turns that into a booked job, an estimate or a callback. The app is where the owner and their team see everything that still needs a person.

The business's own customers never install RPLY and never need an account. They receive an ordinary text message from the business they rang.

• Missed-call text back — An answer goes out in seconds, written from the facts the owner saved.
• Qualification — RPLY asks your intake questions and records why the customer rang.
• Urgent detection — Your emergency words hand the conversation straight to a person, with a push alert.
• Estimates — Priced from your own list, approved by you, sent as a link the customer can accept.
• Booking — Only genuine openings are offered — your hours, job length, buffers and existing jobs.
• Team routing — Assign by availability, service, area, round robin or by hand, with a fallback.
• Follow-ups — Estimate check-ins and quiet-lead nudges send themselves and stop on a reply.
• Retention — Review requests after a finished job and come-back reminders months later.
• Daily and weekly summaries — What happened and the one thing worth fixing, from your own records.
• Push and badge — Urgent leads, callbacks, accepted estimates and new bookings, with a badge count.

• The app is free to download and free for every member of a subscribing business.
• The business pays for the RPLY service by card on the RPLY website, not inside the app.
• New businesses start with a 30-day free trial.
• App Store purchasing is not switched on: the app takes no payments and contains no checkout or external buy link.
• On iPhone the billing screen shows the current plan and usage. Changing plan or cancelling is done by the owner on the RPLY website.

• Owner — everything, including billing, ownership and security.
• Manager — day-to-day operations, limited to what the owner allows. Never billing, ownership, security or account deletion.
• Team member — only the leads, messages, calendar entries and customers assigned to them.
• Sign-in options are email and password, Sign in with Apple, and Google.

Inside the app: Settings → Account → Delete account, confirmed by typing DELETE. An owner is offered ownership transfer first, so the business is never forced to lose its workspace. Deleting an RPLY account does not cancel an Apple subscription — that is cancelled in Apple ID subscription settings.

The same process is documented at https://justrply.com/account-deletion for people who are signed out.

• RPLY is not HIPAA compliant or certified, is not a Business Associate and does not sign BAAs.
• Healthcare, legal, financial and insurance businesses are limited to a name, a callback number and a general reason for the call.
• Text messages go only to people who contacted the business. STOP is honoured automatically and quiet hours hold anything that isn't urgent.
• The assistant is disclosed as an assistant and never invents prices or promises results.

Support and review questions: support@justrply.com